Advertising XML

AdsML Framework: A set of XML specifications along with workflow and best practices designed to implement e-commerce communications for the buying, selling, delivering, receiving, invoicing and paying of advertisements. All of the standards in the Framework share both an e-commerce philosophy and a common set of design principles; they use common names and structures; and they support a common message choreography. The AdsML Framework aims to support all kinds of advertising, in all media and through all stages of the lifecycle of an advertisement.

Organization: .

Specifications for Publisher & Agency Communications Exchange XML (SPACE/XML): XML specification for electronic business transactions related to:

  • Space reservations
  • Insertion Orders 
  • Creative Materials
  • Job Tickets
  • Invoices 

The standard was developed to get paid faster from a reduction in information errors that cause billing discrepancies. Additionally, the goal of creating the specifications for ad insertion orders to eliminate much of the confusion and misinformation that can result when insertion orders are sent by fax or mail. By establishing this set of standards, any publication or agency could receive electronic business information from any collaborative partner.

In 2005, IDEAlliance merged the SPACE specification into the AdsML Framework (see above).

Organization: .

Context for Advertising XML

Related Articles for Advertising XML

The Savvy Manager's Guide

is also the author of a book that explains Web Services, service-oriented architecture, and Cloud Computing in an easy-to-understand, non-technical manner.

Web Services, Service-Oriented Architectures, and Cloud Computing: The Savvy Manager's Guide

by with David Dick

This is a guide for the savvy manager who wants to capitalize on the wave of change that is occurring with Web Services, service-oriented architecture, and—more recently—Cloud Computing. The changes wrought by these technologies will require both a basic grasp of the technologies and an effective way to deal with how these changes will affect the people who build and use the systems in our organizations. This book covers both issues. Managers at all levels of all organizations must be aware of both the changes that we are now seeing and ways to deal with issues created by those changes.