AdsML Consortium

The mission of the AdsML Consortiium is to create a comprehensive, global standard for end-to-end advertising workflow across all media. The AdsML Consortium provides participants in the advertising supply chain with a set of internationally-adopted specifications and business processes for the exchange of business information and content. It seeks to:

  • Simplify and accelerate business interactions.
  • Facilitate use of advertising content across different media both now and in the future.

AdsML XML specific vocabularies

More information: AdsML Consortium website.

Context for AdsML Consortium

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The Savvy Manager's Guide

is also the author of a book that explains Web Services, service-oriented architecture, and Cloud Computing in an easy-to-understand, non-technical manner.

Web Services, Service-Oriented Architectures, and Cloud Computing: The Savvy Manager's Guide

by with David Dick

This is a guide for the savvy manager who wants to capitalize on the wave of change that is occurring with Web Services, service-oriented architecture, and—more recently—Cloud Computing. The changes wrought by these technologies will require both a basic grasp of the technologies and an effective way to deal with how these changes will affect the people who build and use the systems in our organizations. This book covers both issues. Managers at all levels of all organizations must be aware of both the changes that we are now seeing and ways to deal with issues created by those changes.