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AdsML Framework: A set of XML specifications along with workflow and best practices designed to implement e-commerce communications for the buying, selling, delivering, receiving, invoicing and paying of advertisements. All of the standards in the Framework share both an e-commerce philosophy and a common set of design principles; they use common names and structures; and they support a common message choreography. The AdsML Framework aims to support all kinds of advertising, in all media and through all stages of the lifecycle of an advertisement.

Organization: The AdsML Consortium.

Specifications for Publisher & Agency Communications Exchange XML (SPACE/XML): XML specification for electronic business transactions related to:

  • Space reservations
  • Insertion Orders 
  • Creative Materials
  • Job Tickets
  • Invoices 

The standard was developed to get paid faster from a reduction in information errors that cause billing discrepancies. Additionally, the goal of creating the specifications for ad insertion orders to eliminate much of the confusion and misinformation that can result when insertion orders are sent by fax or mail. By establishing this set of standards, any publication or agency could receive electronic business information from any collaborative partner.

In 2005, IDEAlliance merged the SPACE specification into the AdsML Framework (see above).

Organization: IDEAlliance.

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More on the general topic: Specific Semantic Vocabularies

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The Savvy Manager's Guide

Douglas K Barry is also the author of a book that explains Web Services, service-oriented architecture, and Cloud Computing in an easy-to-understand, non-technical manner.

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Web Services, Service-Oriented Architectures, and Cloud Computing: The Savvy Manager's Guide (Second Edition)

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